"A family residing in north London is looking for an remarkable and experienced instructor to assist their most junior child on his initial journey to becoming an British gentleman."
Upon seeing this listing, you might naturally miss the phrase "beginning" as mere figurative language.
Yet, it could be the most significant element of this distinctive job advert, as it seeks to hire a tutor for a one-year-old.
Many of submissions have already been sent in since the unidentified family advertised their call for the highly paid tutor, who needs to be "someone very special".
In recent few weeks, the advert has received notice across the media, with several wondering why?
Progressive Approach
Adam Caller, head and founder of Tutors International, which is helping the family in their hunt, said that despite initial scepticism, he found the plan "visionary", and "innovative".
When he met the family, he noted they understood the atypical character of their demand, and how young their son is.
However, they explained that they "were unwilling to delay any longer" to engage a tutor, as they had held off until their elder sibling was five, and by that stage "cultural influence had already set in".
What precisely did the family indicate by "cultural leaning"?
It's "everything", he replied. "How you eat, how you speak".
He explained the elder child had adopted "extremely delicate, body language" from the family, and had adopted their cultural norms. The family informed him they did not want history to happen again with their new baby.
The intention: To bring in a English tutor, who needs to speak with RP, to influence the baby from day one.
Osmotic Learning
"A great deal of the development at the beginning here is kind of osmotic," stated the CEO.
It's through this subtle influence that the family are hoping the child will pick up the English characteristics they wish to instil.
The consultant explained the tutor must be somebody who went to "prestigious academies – the same kinds of schools as the family hope to send their son to".
"The educator just has to be the appropriate candidate, they'll be performing things they may not realize they're doing, simply by nature," he added.
Money No Object
The family informed the expert the chosen tutor should preferably also have knowledge of or enthusiasm in horse riding, skiing, creative fields and music so as to shape the child in a broad spectrum of hobbies.
Additionally though, he stated the family desired the tutor to register the child on a variety of courses so the child would be "equestrian training and picking up an tool by the time they are approximately three years old".
In the family's minds, assisting their son develop into a "UK sophisticate" will lead to success and provide access.
"Considering the pros and cons of that, because it's undoubtedly a status symbol," he adds.
Yet, in spite of all this tutelage in "English culture", would the child adopt what is termed cultural influence from the international family he lives with regardless?
"Certainly", replied he. "They know this could fail, but they've merely embraced the view of, 'why not attempt it and we'll proceed as quickly as we can', because the expense of it is irrelevant," he stated.
Idealistic and Unrealistic
A number of in the private teaching field who express similar reservations.
Another CEO, head and founder of an educational organization, who provides individual instructors, commented that "the journey of adopting dual cultures, or in fact, forming one's identity, is something that must be experienced personally, not designed."
He explained that he had moved from the Far East to the Britain at the age of childhood, and had been educated experiencing and practicing both cultures. He continued to be educated at the University of Cambridge.
"The notion that an individual can function as a living vessel of UK identity, someone who can somehow impart the characteristics of a UK sophisticate upon a 12-month-old child, strikes me as naive and unrealistic," he stated.
"Based on my background, employing a typically British tutor from early childhood will does not instantly create the result they desire.
"I never had such a tutor, and yet I have been fortunate enough to enjoy numerous of the opportunities they hope for their son."
He stated: "The truth is, cultural identity cannot be dictated from the external environment; it must be chosen, and it must originate internally."
Acquiring Englishness
Of course, English culture is something the expert believes can be educated – and commercialized.
"I think the reality that the international society holds us in this regard is something that we should be cherishing|valuing|appreciating
