The platform is rolling out a new feature that enables them to lessen the quantity of AI-made media appearing in their feeds. This step comes as the platform announced that it currently hosts more than 1 bn content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the next few weeks before a global release. This advancement aligns with a surge in content created by AI, fueled by new video-generation tools.
AI Content on Other Platforms
It has been noted that nearly one in 10 of the fastest-growing channels on another major platform exclusively feature clips produced artificially. A considerable share of this output is classified as “AI slop”, a phrase for poor-quality, factory-style content that is often nonsensical or surreal.
Our research shows that a lot of users appreciate content made with AI tools, from digital art to science explainers, and we aim to provide users the option to see more or less of that, depending on their own preferences,” stated a platform representative.
AI on the Platform
TikTok shared that there are now 1.3bn videos on its service tagged as made with AI. Collectively, over 100 m videos are uploaded to the service each day, making AI content a minor part of its complete catalog.
How to Adjust Settings
Members will be able to limit or boost the amount of AI content they see by accessing the content preference option in the application and picking the AI content topic. Further subjects that can already be modified under the tool encompass politics, fashion, beauty, and dance.
Platform Guidelines
The platform’s rules require content makers to identify lifelike AI-generated content, and it prohibits dangerous fake videos of celebrities or emergencies. Any believable AI-generated clip that is unmarked can be deleted under its community policies.
Additionally, the service will henceforth add an artificially created tag to content produced via its own AI tools, or identified by an cross-platform project for recognizing content made by AI. This step is aimed to stop users from attempting to evade the tagging system.
Educational Initiatives
The company is furthermore introducing a two million dollar awareness program for professionals and institutions to develop informative material about ethical AI use. This initiative will support educational bodies dedicated to teaching computer science.
Platform Protection
TikTok has supported its moderation strategy, following discussion over intentions to lay off numerous review team members in the United Kingdom. TikTok is expected to reduce 439 jobs in its user protection department in its British office, with labor groups and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A trust and safety lead explained that people-led review would continue to be important, but automated tools can safeguard staff by filtering out the most distressing content prior to it gets reviewed by people. The company announced a significant reduction in shocking and graphic content seen by safety staff over the past year due to intervention by its AI tools.
We believe it is crucial to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s very important to reduce exposure to dangerous material as swiftly, which is why a significant AI assistance is proving valuable process content quickly.”
